Who We Are
Jeff Armstrong, CPA brings over 30 years of experience in community development, consulting and financial performance. Prior experience includes his role as CFO of the Alys Beach on the East end of Highway 30A where under his leadership it was awarded numerous national awards including Urban Land Institute's highest honor. For over 10 years Jeff has served his clients here on 30A and his experience includes real estate development companies, national lodging brands, construction companies, restaurants and many small businesses. He started his career in public accounting in Birmingham, Alabama and began his interest in real estate development while managing the many real estate projects at Buffalo Rock Pepsi. Jeff is a passionate advocate and former board member of the Seaside Theatre and Connect Our Kids, a non-profit organization using intelligent software to dramatically improve the process of finding families for foster children.
For more information, please see my profile on Linked In
Services
CFO
Financial reporting: Overseeing the preparation of financial statements, including balance sheets, income statements, tax returns, and shareholder reports
Cash flow: Tracking cash flow and ensuring the company has enough cash to sustain growth
Financial planning: Creating forecasts for future growth and advising on areas such as product development and market expansion
Risk management: Managing risks associated with cash, capital, accounting compliance, and strategy
Communication: Communicating with investors and boards, and building credibility for the company's strategic direction
Team leadership: Leading the finance team and modeling good financial and team-building practices for the entire organization
Investment decisions: Undertaking major investment and financing decisionsFinancial Planning and Analysis
Capital Raise
Debts Restructuring
Process Improvement
Audit Preparation
Accounting and Finance Staff
Financial record keeping: Maintaining and updating internal financial records, including general ledgers and accounts payable files
Tax compliance: Filing tax returns with federal, state, and local government agencies
Financial transactions: Tracking financial transactions, assets and liabilities, and profits and losses
Reconciliation: Reconciling accounts, including bank statements, cash disbursement accounts, payroll, and customer accounts
Budgeting and forecasting: Assisting with budgeting and forecasting, including budget expansions and planning for large purchases
Internal Audit
Bookkeeping
Our experience includes working with these companies:
